With our partner Messier Maris & Associés, we are thrilled to have advised Gameloft in its acquisition of FreshPlanet, announced this week! Gameloft is a leader in the development and publishing of mobile games. It was a pleasure to provide our Advisory services to help them provide the best gaming experiences to players of all ages, worldwide, and support them in their expansion strategy.
A leading force in mobile gaming
FreshPlanet is the category leader in music trivia. FreshPlanet’s growth has been a fantastic success story, which sky-rocketed after Mark Zuckerberg posted about SongPop, FreshPlanet’s leading game, on the Facebook developer blog.
SongPop is a highly social game, that features clips from popular songs and makes the player guess what they are. SongPop has been downloaded over 100 million times and driven millions of record sales.
Mathieu Nouzareth, Chief Executive Officer of FreshPlanet, said: “Our experience in developing highly captivating and monetizing trivia games, combined with Gameloft’s global footprint, expertise and massive audience outreach are the perfect match to lead the mobile pop culture trivia category.”
The OneRagtime Advisory
At OneRagtime, we are proud to be close partners with corporates such as Gameloft. Our Advisory did a scouting of the mobile gaming industry in which FreshPlanet was included, and we proposed FreshPlanet as a top solution for Gameloft. This acquisition will strengthen Gameloft’s presence in the gaming market for women over the age of 25, a major audience addressed by FreshPlanet. This not only unlocks a new audience for Gameloft, but also tackles a new market, as their portfolio does not yet include any music-related games. FreshPlanet is an established leader in this sphere.
We are excited to see what’s in store for both FreshPlanet and Gameloft, and with Messier Maris & Associé, are proud to have played a hand in this great acquisition. Both FreshPlanet and Gameloft are in pursuit of technological excellence and innovation that is accessible to everyone, something we are fully aligned with here at OneRagtime. Congratulations to all involved and may the next chapter for Gameloft and FreshPlanet begin!